Sustainability is not only become a buzzword. Clothing brands, retailers and innovative companies are looking for a eco-friendly future and develop to become more sustainable. For years, consumers demand for sustainable, eco-friendly fashion has increased and every season we are seeing more and more new sustainable materials.

What is future fashion made of and what can we expect from the fashion industry?


Desserto is the innovative new leather alternative made from nopal, a variety of prickly pear cactus. The cacti are grown sustainably and environmental friendly in Mexico. While 72 BILLION ANIMALS ARE SLAUGHTERED EVERY YEAR, Desserto can exceed the demands of an ever-evolving industry. It only takes 200 liters to grow one kilogram of cactus biomass which water is absorbed by the plant itself from humidity present in the atmosphere, compared to 1000 liters (on average) to grow the same kilogram from other crops. 


The Smartfiber AG stands out for SeaCell made from cellulose and seaweed. Plus, the raw, organic seaweed is harvested using a method that only removes algae that is able to regenerate. According to Smartfiber AG, the seaweed – which is rich in vitamins, trace elements, amino acids, and minerals – also helps protect the skin against harmful environmental factors even once it’s incorporated into the SeaCell fiber.


Ananas Anam’s leather alternative is a modern update of a traditional cloth made from waste pineapple leaf fiber. It’s been used in dozens of collections by brands like H&M and Hugo Boss, with which it has a recurrent shoe collection. The latest collaboration with Paul Smith features men’s and women’s sneakers with 100 percent Piñatex.

Desserto, Piñatex and SeaCell are providing a nature-based solution which is driving positive and significant change within the social, economic and fashion industries – let’s support fair solutions – fairlution

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