6 Best Sustainable Denim Brands making ethical jeans

Wearing denim jeans from the traditional denim and fashion industry is not just very toxic to your skin and the environment, but can also cause a terrible environmental footprint. Here’s why your next pair of jeans should definitely be fair-trade and sustainable and which brands you should consider to look after, when buying a pair of jeans.

It’s not a secret that the denim industry is toxic. The conventional production of a pair of jeans often involves the use of a lot of toxins and chemicals – and an extreme amount of water in the dyeing. It also pollutes the groundwater with dangerous chemicals and toxic heavy metals.

And while we wash this garment far too often and put it in the trash too quickly, according to the WHO, around 20,000 people die every year at the other end of the clothing chain due to the devastating conditions in the denim industry.

But don’t worry there are already many great, ethical and sustainable brands that make their jeans production comprehensively fair and environmentally friendly and that expand your wardrobe with new fair fashion jeans.

1. ARMEDANGELS

Instead of toxic chlorine and harmful potassium permanganate they use modern techniques like laser or ozone treatment. At Armedangels you will not just find fair and detox jeans but also timeless and casual products for your everyday fair-denim look.

Ethics: 100% certifies organic cotton, GOTS-certified partners (Global organic textil standards), no usage of toxins and chemicals, less water while producing.

Price Range: $$ – $$$

2. ABLE

ABLE is an ethical fashion brand that employs and empowers women as a solution to end poverty. They are deeply devoted to quality – both in the products and the quality of life they aim to provide. ABLE invests in, train, and educate women so they can earn a living, break the cycle of poverty, and thrive. In the denim design process, ABLE has selected fabrics with mills that are developing different sustainable denims.

Ethics: Sustainable opportunities for women, ethically-made, transparent production.

Price Range: §§

3. BOYISH

Boyish jeans are inspired by classic vintage jeans that last for decades without losing their great fit and style. The  jeans are cruelty-free and PETA approved. They source eco-friendly fabrics to reduce waste and eliminate synthetics. Non-toxic dyes and gentle processes protect water, keeping it safe for people and the environment.

Ethics: 100% certifies organic cotton, recyclable denim, OEKO-TEX Standard 100 approved, water protection, vegan denim.

Price Range: $$ – $$$

4. WARP + WEFT

WARP + WEFT is made ethically and eco-friendly create high quality denim that’s good for you, the environment, and your wallet. A traditional pair of jeans consumes 1,500 gallons of H2O, but a pair of Warps requires less than 10 gallons, and WARP + WEFT is recycling and treating 98% of the water they use. Also cutting-edge Dry Ozone technology is an alternate to chemical bleach — also helps them to do better for the planet. 

Ethics: Cloth in every sizes, eco-friendly and sustainable practices, fair labor standards.

Price Range: §§

5. DL1961

DL1962 is a family-owned company that’s been in the denim business for decades. Also creating the most optimized facility possible for water, energy, and dye use. Their eco-friendly mill is one of the leading denim manufacturers, which means that they can create the highest quality denim that’s good for you and for the planet.

Ethics: premium cotton, water preservation, clean indigo for perfect blues, no chemicals, no pesticides.

Price Range: $$ – $$$

6. NUDIE JEANS

Nudie Jeans is characterized by timeless design. The Table wants to create cloths you want to wear every day and keep over time, garments that last, and garments that can live through repairs. Also 93,8% of all the fibers used in their garments is cotton. They only work with Organic, Fairtrade or Recycled cotton, as the largest environmental impact of our products is from growing the raw material.

Ethics: Global Organic Textile Standards (GOTS), organic cotton, recycled and reused denim.

Price Range: §§-§§§

As consumers we need to become more concerned about how the products we buy, possibly could effect the environment. We need to find new ways to make denim more sustainably. The first step starts with you.

Let’s support Fair Solution – Fairlution.

WHAT IS FUTURE FASHION MADE OF?

SUSTAINABILITY IN FASHION

Sustainability is not only become a buzzword. Clothing brands, retailers and innovative companies are looking for a eco-friendly future and develop to become more sustainable. For years, consumers demand for sustainable, eco-friendly fashion has increased and every season we are seeing more and more new sustainable materials.

What is future fashion made of and what can we expect from the fashion industry?

Desserto

Desserto is the innovative new leather alternative made from nopal, a variety of prickly pear cactus. The cacti are grown sustainably and environmental friendly in Mexico. While 72 BILLION ANIMALS ARE SLAUGHTERED EVERY YEAR, Desserto can exceed the demands of an ever-evolving industry. It only takes 200 liters to grow one kilogram of cactus biomass which water is absorbed by the plant itself from humidity present in the atmosphere, compared to 1000 liters (on average) to grow the same kilogram from other crops. 

SeaCell

The Smartfiber AG stands out for SeaCell made from cellulose and seaweed. Plus, the raw, organic seaweed is harvested using a method that only removes algae that is able to regenerate. According to Smartfiber AG, the seaweed – which is rich in vitamins, trace elements, amino acids, and minerals – also helps protect the skin against harmful environmental factors even once it’s incorporated into the SeaCell fiber.

Piñatex

Ananas Anam’s leather alternative is a modern update of a traditional cloth made from waste pineapple leaf fiber. It’s been used in dozens of collections by brands like H&M and Hugo Boss, with which it has a recurrent shoe collection. The latest collaboration with Paul Smith features men’s and women’s sneakers with 100 percent Piñatex.

Desserto, Piñatex and SeaCell are providing a nature-based solution which is driving positive and significant change within the social, economic and fashion industries – let’s support fair solutions – fairlution